By JT Haines — March 4, 2015
As readers of this site know, I have taken issue with PolyMet’s advertising at the Minnesota State HS Hockey tournaments, and have been promoting the hashtag #BenchPolyMet for use on social media during the tournaments for further public discourse on the matter. Traffic on Newspeak Review has reached record levels each day I have posted about this. (For earlier posts, including a sharable #BenchPolyMet image, click here and here.)
Well, we need not speculate any further about PolyMet’s own thoughts about their ad campaign at the state tournament. Minutes ago, PolyMet delivered this message concerning its involvement — with the fairly remarkable title “Mining the Energy of the MN Boys’ State Hockey Tourney” — reprinted here in full (emphasis mine):
From: PolyMet Mining [mailto:firstname.lastname@example.org]
Sent: Wednesday, March 04, 2015 11:42 AM
Subject: Mining the Energy of MN Boys’ State Hockey Tourney
It’s tournament time!
Like many of you, we’re eager for Minnesota Boys’ State High School Hockey Tournament action this week.
We’re proud to be a major supporter of the Minnesota State High School League State Tournaments, allowing statewide live broadcasts and online streaming of tournament games. Follow those live streams here.
We’re also looking forward to the Environmental Impact Statement for the PolyMet Project being completed, with permitting to follow this year. We’d enjoy your support, too.
Follow us on social media. @GoPolyMet #PolyMet
At the games? Visit us at the PolyMet Mining booth on the concourse. We’ll have more information on the project and other materials on hand, and some giveaways too—all while we celebrate this season of hard work, long hours and possibly a few good puck bounces.
There you have it. PolyMet would like to mine your energy, would enjoy your support, and would like you to associate PolyMet and the upcoming EIS completion with our fair state hockey tournament. Public lobbying concerning their controversial mine proposal will be taking place right there in the concourse at the games for your convenience, to complement the friendly voice you will hear from time to time in the arena and on TV with messages about how much PolyMet cares about you and your community.
Responses to this propaganda campaign — particularly in light of the key moment we’re in for regulatory review — are certainly in order, whether directed to the league, the company, or elected officials, and I hope some take a little time to make sure their positions about this are heard. In the meantime, enjoy some great hockey this weekend folks, and remember to use the hashtag #BenchPolyMet.